Blue and green at this year's William Chalmers lecture

​Under the surface – that's where the opportunities are. Finding unexplored opportunities for green innovations, entrepreneurship and new jobs in coastal communities is something that Robin Teigland is passionate about. As a professor of Management of Digitalization, she will talk about the "blue circular economy" during this year's William Chalmers lecture on 3 November.
​The word net can be used in many contexts. A fishing net, a network of people or a digital net. All three of these are something that Professor Robin Teigland combines in her work, both in theory and in practice.
It is the blue circular economy that has been the focus of her work in recent years. It is a circular, green economy model, with a specific focus on ocean resources and coastal communities in order to promote sustainable economic growth, improved livelihoods, and skill development – while preserving the health of the ocean ecosystem.

Digitalization cross-fertilised with circular economy

Robin Teigland talks about the initiative where she is one of the founders, in the coastal community of Peniche in Portugal.
"There are needs of various kinds, and then there are resources. But the resources can be what we call 'trapped resources'. In Portugal, old fishing nets are indeed a trapped resource. After being used, they are thrown away or burned, although they are still really valuable. So how to unleash these confined values? What we do is merge technology where you grind down the used fishing nets, which are turned into pellets that can be used to 3D print new products, on site, for a need that the local community has."

Robin Teigland continues with another example:
"Fishermen may only be able to fish for a certain number of months of the year, because they have a certain quota system. But what if they could use the other time to fish for ghost nets, i.e. abandoned fishing gear on the bottom? Or map ocean data with their boats? It's about thinking differently about the resources that exists."

By starting from the challenges that exist, it is possible to identify what needs and possible resources can be used. Then you use both digital and human networks to realize it, in the form of innovations and entrepreneurship.


How to become an opportunity maker

During her lecture on 3 November 2022, Robin Teigland wants to underline the importance of the matter for our future. She will talk about her own work and also share tools for how to become a "solution finder" and "opportunity maker".

And if anyone thought otherwise – being a Professor of Digitalization does not mean that she believes that new technology solves all problems.

“Digitalization often goes too fast and too far. A car, which almost always will travel a short distance, does it really have to have all the features that are present in modern cars? Or, why does my fridge need to be connected, when it makes me more vulnerable? To solve our challenges, new technologies must be used in the right way, and for the right things.”

Welcome to the lecture

The William Chalmers Lecture is to be given in English on 3 November at 18.00 in the Runan conference hall, Students’ Union Building (Kårhuset), Chalmers.
Read more about the lecture
Read more about Robin Teigland:
"We are making our way towards a new world" (interview 2019)

Text: Daniel Karlsson
Photo: Ulrika Ernström

Page manager Published: Wed 02 Nov 2022.