News: Teknikens ekonomi och organisationhttp://www.chalmers.se/sv/nyheterNews related to Chalmers University of TechnologyFri, 24 Jan 2020 09:21:39 +0100http://www.chalmers.se/sv/nyheterhttps://www.chalmers.se/en/departments/tme/news/Pages/Hard-facts-about-material-choice.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/Hard-facts-about-material-choice.aspxHard facts about material choice<p><b>​​Replacing one material with another can be beneficial. But it can also create new problems. In her doctoral thesis, Anna Furberg investigates whether it is environmentally advantageous to substitute the conventional hard material in industry, cemented carbide, with the carbon-based material polycrystalline diamond.</b></p><h3 class="chalmersElement-H3">What challenge do you focus on in your research?</h3> <div> </div> <div>“Cemented carbide is crucial for the manufacturing industry, e.g. for cutting materials. But there are concerns related to the future availability of this material since it mainly consists of the scarce metals tungsten and cobalt. At the same time, alternative hard materials might bring other issues. For example, the production of polycrystalline diamond, an extremely hard material that have been suggested as an alternative to cemented carbide in tools, requires large amounts of energy since the high pressures and temperatures that are prevalent in the formation of natural diamond are recreated in the production. The risk that a resource problem is turned into an environmental problem, when substituting cemented carbide with polycrystalline diamond, therefore need to be investigated in order to be avoided.”</div> <div> </div> <h3 class="chalmersElement-H3"> </h3> <h3 class="chalmersElement-H3">How are you addressing this challenge? </h3> <div> </div> <div>“I investigate whether there are alternative hard materials, made from commonly existing substances, that perform better than cemented carbide from an environmental and resource perspective. A systems perspective is required in order to avoid the transition from one problem to another, namely a resource to an environmental problem. Therefore, the potential to substitute cemented carbide with polycrystalline diamond in tools is investigated with the aid of the environmental system analysis methods of life cycle analysis and material flow analysis.”</div> <div> </div> <h3 class="chalmersElement-H3">What are the main findings? </h3> <div> </div> <div>“The results show that polycrystalline diamond can perform better than cemented carbide both from an environmental and resource perspective but that this depends on the tools’ relative performance. The results highlight the importance of a life cycle perspective when investigating whether it is advantageous to substitute one material with another. At the same time, the results from the thesis contribute with knowledge on what is important to consider in such comparisons by presenting a framework that provides recommendations on how the function of different materials can be described in comparative life cycle assessments of materials.”</div> <div> </div> <h3 class="chalmersElement-H3">What do you hope your research will lead to? </h3> <div> </div> <div>“I hope that the results will facilitate further assessments of competing products consisting of conventional and novel hard materials in order to create an understanding in the long term of what materials that should be used in a sustainable society. My hope is also that the new framework about how the function of different materials can be defined in comparative life cycle assessments of materials will contribute to clarify and improve such comparisons.”</div> <div><em><br /></em></div> <div><em>Text compilation: Daniel Karlsson</em></div> <div> </div> <div> </div> <div> </div> <div>More about <a href="/en/Staff/Pages/anna-furberg.aspx">Anna Furberg</a></div> <div> </div> <div>Read the thesis: <a href="https://research.chalmers.se/publication/514514">&quot;Environmental, Resource and Health Assessments of Hard Materials and Material Substitution: The Cases of Cemented Carbide and Polycrystalline Diamond&quot;</a></div> <div> </div> <div><br /></div>Fri, 24 Jan 2020 08:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/How-can-logistics-systems-become-more-energy-efficient.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/How-can-logistics-systems-become-more-energy-efficient.aspxHow can logistics systems become more energy efficient?<p><b>​​In her doctoral thesis, Jessica Wehner studies how energy efficiency in logistics systems can be improved in order to contribute to an environmentally sustainable development. One conclusion is that the end consumer needs to be involved more actively in the logistics service creation.</b></p> <h3 class="chalmersElement-H3">What challenges do you focus on in your research?</h3> <div>​“A major challenge we face today is high greenhouse gas emissions that contribute to global warming. Logistics and its key activity – freight transport – stand for a large amount of fossil fuels and greenhouse gas emissions. Suggested approaches, such as new technologies, electrification and a shift to fossil-free fuels, are not enough to change our current logistics systems. Therefore, I focus on reducing the total energy consumption by improving energy efficiency in logistics systems.”<br /></div> <h3 class="chalmersElement-H3">How do you aim to solve the problem with your research?</h3> <div>​“The overall environmental problem is addressed by expanding current understandings of how environmentally sustainable development can be reached by improving energy efficiency in logistics systems. Therefore, I study how structural characteristics shape energy efficiency in logistics systems, which initiatives can be taken by logistics key actor, namely the logistics service provider, and how customers can co-create logistics services that all contribute to improving energy efficiency in logistics systems.”</div> <h3 class="chalmersElement-H3">What are the main findings? </h3> <div>​“The main findings include the identification of energy-efficient characteristics in the logistics fulfilment around the point of consumption. This means, I studied how goods can be distributed to private households and household waste can be collected from that same point in a more energy-efficient manner, for example by increasing the capacity utilisation. Furthermore, I studied what initiatives need to be taken by logistics service providers and how they can mature to environmentally sustainable providers. In addition, I revaluated the roles of the different actors in the logistics service triad and acknowledges that the end consumer needs to be involved more actively in the logistics service creation.”</div> <h3 class="chalmersElement-H3">What do you hope your research will lead to?</h3> <div>​“I hope my research can help to use less energy in logistics and contribute to environmental sustainability. Practical implications contain the maturation of the logistics industry, involvement of customers in the logistics services creation and the demonstration of tools to do so, such as the service blueprint. In addition, a theoretical contribution is the conceptualisation of energy efficiency as a value to providers and customers, that is co-created by both actors.”</div> <div> </div> <div><em>Text compilation: Daniel Karlsson<br /></em></div> <div><em></em><em>Photo: Carolina Pires Bertuol</em><br /><br /></div> <div>More about <a href="/en/staff/Pages/jessica-wehner.aspx">Jessica Wehner</a> </div> <div>Read the thesis <a href="https://research.chalmers.se/publication/514202">”Improving energy efficiency in logistics systems: On the road to environmental sustainability” </a></div>Mon, 13 Jan 2020 10:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/Martin-Hultman-ranked-most-powerful-in-Gothenburg-academia.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/Martin-Hultman-ranked-most-powerful-in-Gothenburg-academia.aspxMartin Hultman ranked most powerful in Gothenburg academia<p><b>​​Associate professor Martin Hultman, The Division for Science, Technology and Society at the Department of Technology Management and Economics, has been named “the most powerful person of the year” in the university category by regional newspaper Göteborgs-Posten.</b></p><div><img src="/sv/institutioner/tme/nyheter/PublishingImages/martin-bodyimage.jpg" alt="" style="margin:5px" /><br /><br />For several years, Martin Hultman and his <span>colleagues<span style="display:inline-block">  </span></span>have received considerable attention for the research on climate denial, not least the link to masculinity and right-wing nationalism, and he has been interviewed by a large number of international media.</div> <br /><a href="https://www.gp.se/nyheter/g%C3%B6teborg/forskaren-martin-hultman-klimatfr%C3%A5gan-%C3%A4r-inte-central-f%C3%B6r-v%C3%A5rt-samh%C3%A4lle-1.21646313">Martin Hultman interviewed in Göteborgs-Posten (in Swedish)</a><br /><br /><a href="https://www.gp.se/nyheter/g%C3%B6teborg/g%C3%B6teborgs-m%C3%A4ktigaste-2019-universitetet-1.21780192">Entire list for the university category</a><br /><br /><div><a href="/en/Staff/Pages/Martin-Hultman.aspx">About Martin Hultman <br /></a></div> <br /><a href="/en/departments/tme/news/Pages/Climate-change-denial-strongly-linked-to-right-wing-nationalism.aspx">Previous web article about the research</a><br /><br />Thu, 09 Jan 2020 00:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/Increased-focus-on-complexity-for-quality-improvement-in-care.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/Increased-focus-on-complexity-for-quality-improvement-in-care.aspxIncreased focus on complexity for quality improvement in care<p><b>​Increasing personalization of care, more patients with multiple diseases, different care professions that need to cooperate. These are some of the challenges that make care increasingly complex. This complexity must be described and understood. In her doctoral thesis, Sara Dahlin has explored the usefulness of methods that describe the complexity of care, in order to support the quality improvement efforts in health and social care.</b></p><div>​“The main challenge for quality improvement I focus on is the high and increasing complexity in care today, arising from different sources such as an increasing personalization of care and an older population suffering from multiple diseases. Practitioners, such as medical doctors, need to understand the complexity of the provided care to take appropriate actions and thereby improve care. Failure to understand and correctly handle the complexity may lead to wrong decisions resulting in inefficiencies and even harm.”</div> <div> </div> <div>The understanding is supported by the use of different methods both during planning and evaluation of care. However, many methods for quality development today describe a much smaller part of the complexity, so new methods describing more of the complexity is needed. There is also a possibility to expand the use of existing methods for quality improvement describing complexity.</div> <div> </div> <div>“I address this challenge by exploring both new methods and new use of a current method describing care complexity in my research, identifying their usefulness for supporting quality improvement. More specifically, I have together with practitioners explored two methods visualizing patient process complexity, and another method where a model is used for planning care in such a way that the care complexity on the organisational level is described to support quality improvement.”</div> <h3 class="chalmersElement-H3">What were the main findings of your research?</h3> <div>“My main finding is that the explored methods have additional and complementary usefulness compared to current quality improvement methods for both planning and evaluation of care, and for example to drive motivation and patient focus in the organisation. As different method properties lead to different benefits, one main conclusion is that there is a need to carefully choose methods for each specific context. This is not always the case today, but rather, a few methods are often emphasized in quality improvement.” </div> <div> </div> <div>“Additionally, the description of care complexity was generally shown useful for the practitioners in at least two ways. First, by objectively presenting the complexity, the stakeholders were supported in their discussions, and second, the stakeholders not only learned about their specific data but also seemed to develop a deeper understanding of quality improvement through these descriptions. These may lead to positive outcomes such as increased motivation or patient focus for both for stakeholders and the care organisation.” <br /></div> <div><h3 class="chalmersElement-H3">What do you hope your research will lead to? </h3></div> <div>“I hope that the focus on using relevant methods for each context in quality improvement will increase; to use existing methods when appropriate and to explore and use new methods, when they are better suited. I also hope that my research makes impact and the methods I have explored gain increased use. Ultimately, I hope my research will lead to improved care.”  </div> <div> </div> <div> </div> <div><em>Text compilation: Daniel Karlsson</em></div> <div> </div> <div><strong>More about </strong><a href="/en/Staff/Pages/sara-dahlin.aspx">Sara Dahlin</a> </div> <div><strong>Read the thesis</strong> <a href="https://research.chalmers.se/publication/513868">”Method Usefulness for Quality Improvement in Care” </a></div> <div> </div>Wed, 11 Dec 2019 08:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/Whos-in-charge-of-the-radio-spectrum.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/Whos-in-charge-of-the-radio-spectrum.aspxWho&#39;s in charge of the radio spectrum?<p><b>​The radio spectrum is the natural resource which enable us to communicate wirelessly. In order to make sure that everyone can benefit from wireless communication, effective regulation has to be in place. In her doctoral research, Maria Massaro studies how radio spectrum is regulated in the European Union.</b></p><h3 class="chalmersElement-H3">​What challenges do you focus on your research?</h3> <div>The European Union has a very complex institutional structure, therefore, identifying the entities involved in radio spectrum regulation and their decision-making processes is not an easy task.</div> <h3 class="chalmersElement-H3">How are you aiming to address or solve the problem with your research?</h3> <div>I studied decision-making in the European Union, looking at roles and responsibilities of the EU institutions and various legislative and informal decision-making processes. </div> <h3 class="chalmersElement-H3">What were the main findings of your research?</h3> <div>The EU generally adopts laws to regulate how the radio spectrum should be managed and used. However, there are certain aspects of radio spectrum management which only national governments can decide upon, leaving the EU with no power to decide. </div> <h3 class="chalmersElement-H3">What do you hope your research will lead to?</h3> <div>I hope my work will attract more researchers to contribute to this research field as there is very little understanding of how the radio spectrum is regulated and by whom. In addition, my work can be seen as a vademecum for practitioners who approach radio spectrum regulation for the first time.</div> <div> </div> <div><em><br />Text compilation: Daniel Karlsson</em></div> <div> </div> <div><strong>More about</strong> <a href="/en/staff/Pages/maria-massaro.aspx">Maria Massaro</a></div> <div><strong>Read the thesis</strong> <a href="https://research.chalmers.se/publication/513602">“Radio Spectrum Management in the European Union&quot;<br /><br /></a> </div>Thu, 28 Nov 2019 10:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/Innovative-work-can-master-change-in-organisations.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/Innovative-work-can-master-change-in-organisations.aspxInnovative work can master change in organisations<p><b>​Johanna Pregmark has dedicated her years as doctoral student at the division of Entrepreneurship and Strategy to finding out how organisations can use innovative initiatives as a key component on their change journeys. In her research, Pregmark proposes guiding principles on how organisations can be structured to both gain from existing resources and competencies, as well as new opportunities.</b></p><h3 class="chalmersElement-H3">​What challenges do you focus on your research?</h3> <div>In a fast-paced, uncertain business context, organisations need to change more rapidly and more radically than before. At the same time, they need to sharpen their current performance. How to innovate and change in such a context is a tricky solve – to both be aligned and innovative, to both exploit and explore.</div> <h3 class="chalmersElement-H3">How are you aiming to address or solve the problem with your research?</h3> <div>I have studied how innovative work needs to be organized in order to succeed in this context as well as how these innovative initiatives could be connected to the strategic change agenda to create an adaptive, changing organisation.</div> <h3 class="chalmersElement-H3">What were the main findings of your research? </h3> <div>To succeed with innovative work in this context it seems like the initiatives need to continuously be connected to the established organization – to the top management, to the strategic agenda, to the organisational system and to the daily work – but in a manner that gives freedom and autonomy. In the thesis, I propose principles for how this can be done.</div> <h3 class="chalmersElement-H3">What do you hope your research will lead to?</h3> <div>Many researchers have a research agenda around how to create organisations that are built to adapt and change. I hope this thesis can be a part of that puzzle. Also, I hope that leaders and practitioners of change can use the principles and proposals and develop them further for practical use.<br /><br /></div> <div> </div> <div><strong>More about</strong> <a href="/sv/personal/Sidor/pregmark.aspx">Johanna Pregmark</a><br /><strong>Read the thesis</strong> <a href="https://research.chalmers.se/publication/513387">Mastering change through innovative initiatives: Contextual ambidexterity as a process</a> <br /></div> <div> </div>Mon, 25 Nov 2019 10:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/New-research-demonstrated-at-Logistik-Transport.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/New-research-demonstrated-at-Logistik-Transport.aspxNew research demonstrated at Logistik &amp; Transport<p><b>​​In early November, the trade fair Logistik &amp; Transport 2019 was organised at The Swedish Exhibition &amp; Congress Centre in Gothenburg. Together with the fair, the arena Future Lounge was arranged for the first time, where the Department of Technology Management and Economics presented current research projects.</b></p><div>Chalmers and the University of Gothenburg have a long tradition of participation at the Logistik &amp; Transport fair. This year the participation was further developed, and the traditional stand was supplemented with a completely new arena where research projects could be demonstrated to the visitors.</div> <div><br /></div> <div>In the Future Lounge, the projects DREAMIT (Digital Access Management in Real Time for Intermodal Transport) and AKTA (Automation of Kitting, Transport and Assembly) were shown. In addition to the researchers, students from educations at the department participated and were able to provide fresh perspectives on current issues.<br /></div> <div><br /></div> <div>Read more about <a href="https://logistik.to/future-lounge/">Future Lounge</a> </div> Fri, 15 Nov 2019 07:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/new-data-factory-to-support-marine-innovation.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/new-data-factory-to-support-marine-innovation.aspxNew data factory to support marine innovation<p><b>The world beneath the ocean surface has yet to have been properly explored. This is something Chalmers professor Robin Teigland wants to change in connection with the Ocean Data Factory project. What first started as an idea to create Sweden’s first marine research database has now been developed into a data factory to support and develop innovation in the marine environment.</b></p>The sea covers more than 70% of the Earth’s surface, and humans have only explored 5% of it. In their recently launched <a href="https://oceandatafactory.se/" target="_blank">Ocean Data Factory</a> project Robin Teigland of Chalmers University of Technology and Torsten Linders of the University of Gothenburg are starting Sweden’s first marine database, focusing on innovation. <br /> <div> </div> <div> </div> <div> </div> <h2 class="chalmersElement-H2" style="text-align:center">&quot;We don’t just want access to sea data; we also want to provide an opportunity to convert it into innovation.&quot;</h2> <div> </div> <div style="text-align:center"><em>Robin Teigland, Chalmers</em> </div> <div><br /></div> <div>In a conversation with Torsten Linders of the University of Gothenburg, Robin Teigland talked about the importance of marine innovation - and the major challenges of accessing the data required for innovation to grow.</div> <div><br /></div> <div> </div> <div> </div> <div> </div> <div>“The sea is the next big thing – the Blue Economy. This is a growing economic area, and there is too little understanding in Sweden of the options available out there. This is true both of research and of the projects the government, for example, decides to fund,” says Robin.<br /> <br />Several types of marine databases have been created, mainly in countries bordering the sea, such as the US, Norway, and Canada - but not Sweden. A reason that initially drove Torsten and Robin to launch this project.<br /><br />&quot;We want to encourage the development of tools that help transform data into innovation. So, this isn’t just a database or a portal where you can find information, like in other countries. It’s a factory where you can transform data into innovation,” says Robin.<br /><br />She underlines the irony of us knowing more about Mars than about the seas and oceans on Earth. However, she sees great potential in the fact that marine development and innovation have begun to enter our daily lives more and more. And that it is essential today to consider the critical condition of the sea. She also believes there are many potential applications. For example, the ocean could be a major resource for energy, food production, and marine development.<br /><br />“We don’t know what’s out there. What species there are, how they interact with each other, how they affect humans or how they are affected by climate change. Imagine if there’s a cure for cancer or a major energy source down there? There is great potential.” <br /><br />“Marine data is increasingly benefiting in various sectors, such as transport, aquaculture, healthcare, and energy. How can we contribute to sustainable marine development?”<br /></div> <h3 class="chalmersElement-H3"> </h3> <h3 class="chalmersElement-H3"> </h3> <h3 class="chalmersElement-H3"> </h3> <h3 class="chalmersElement-H3"></h3> <h3 class="chalmersElement-H3" style="text-align:center"></h3> <h2 class="chalmersElement-H2" style="text-align:center"><div>&quot;We know very little about the sea. <br />We know more about Mars than about the sea.&quot;</div></h2> <div> </div> <div> </div> <div> </div> <div style="text-align:center"><em>Robin Teigland, Chalmers</em></div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div>Via the database, they hope to gain access to various types of data. Primarily data on the health of the sea. Before we know what we need to measure, Robin says that we first need to know what problem needs to be solved.<br /><br />“Monitoring the health of the sea is an extremely interesting field. That’s why we’ve made it our first user case in which we’ll investigate what we need to measure to obtain the data. pH value, temperature, level? First, we need to establish the problem. This is why we’ll be working with partners such as <a href="https://www.havochvatten.se/en" target="_blank">the Swedish Agency for Marine and Water Management</a>.”<br /><br /></div> <div><br /></div> <div><img src="/sv/institutioner/tme/nyheter/PublishingImages/RobinTeigland_%20Torsten%20Linders.jpg" alt="RobinTeigland_ Torsten Linders.jpg" style="margin:5px" /><br />Robin Teigland and Torsten Linders. </div> <div><em>Photo: Malin Tvedt</em><br /></div> <div> </div> <div> </div> <div> </div> <div> <br /></div> <div> </div> <div> </div> <div> </div> <h3 class="chalmersElement-H3">From open data to innovation factory<br /> </h3> <strong> </strong><div><strong> </strong></div> <strong> </strong><div><strong> </strong></div> <strong> </strong><div><strong> </strong></div> <strong> </strong><div>It started with a workshop on open data from the sea. Planning immediately began to create a joint platform for sharing expertise. Torsten explains that he and Robert Rylander (RISE) had already made some progress on planning the project and had built on previous and ongoing projects in the field of marine innovation. When he met Robin at a workshop, he saw the opportunity for collaboration.<br /><br />“I realised that she would give the project an additional boost. Robin enhances our profile in innovation and digitalization and has consistently been involved with sustainability, particularly in marine networks,” says Torsten Linders.<br /><br />Both Robin and Torsten stress that there are various portals worldwide that can contribute to marine data. However, Torsten believes the biggest challenge is the lack of expertise on how to use the data. The more research uses data that already exists, the more it becomes clear what is missing.  <br /><br />“Enhanced, innovative use of existing data will contribute to the collection of more data. And if we can increase the use of data that already exists, we can justify the collection of new data,” says Torsten.<br /><br />Robin also emphasises that much of the project is about cross-border collaboration and says that it will allow Sweden to take the lead in terms of marine innovation.<br /></div> <div><br />&quot;If you are based in Sweden as a researcher, you’re mainly looking for access to a Swedish portal that can help you move forward. International portals don’t offer Swedish data from sources such as SMHI or the Swedish Agency for Marine and Water Management. This data is local and unique here, and it is important for Swedish innovation.”<br /><br /></div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <h3 class="chalmersElement-H3">A future of blue innovation</h3> <div> </div> <div> </div> <div> </div> <div>According to Torsten Linders, the principal goal of the data factory is to generate learning about the use of marine data. <br /><br />“Sustainable management of the marine environment requires knowledge at a level that we currently lack. And what limits us is access to actual measurements from the sea. More resources are not enough. Only innovation can achieve this.” <br /></div> <div> </div> <div> </div> <div> </div> <h2 class="chalmersElement-H2" style="text-align:center">&quot;We have achieved so much on land, but the sea is<br />the unexplored frontier&quot;</h2> <div> </div> <div> </div> <div> </div> <div style="text-align:center"><em>Robin Teigland, Chalmers</em></div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div>Robin Teigland is excited about all the innovations she hopes the project will generate. She also hopes that it will put not only Chalmers but Sweden on the marine innovation map. At the same time, she wants development to take place more sustainably.<br /><br />&quot;Sustainability is incredibly important to me. It is essential to all aspects of the project. We have achieved so much on land, but the sea is the unexplored frontier. We have only just been able to start exploring it. We lacked the tools, the connection or even the interest previously - now that these are in place, we have infinite possibilities.” <br /><br /></div> <strong>Text: </strong>Hiba Fawaz<br /><br /><div><h2 class="chalmersElement-H2">FACTS<span><span></span></span></h2> <div> </div> <div> </div> <div> </div> <h3 class="chalmersElement-H3">Collecting and securing data</h3> <div>To ensure as wide a range of data collection as possible, the plan is to use three different data sources. Firstly, open sources such as data from environmental monitoring and data from satellites via bodies such as SMHI (the Swedish Meteorological and Hydrological Institute). Secondly, the project’s partners. Chalmers and GU have decided to work with various bodies such as RISE (Research Institutes of Sweden), the Swedish Agency for Marine and Water Management, SND (the Swedish National Data Service) and many more.</div> <div><br />The last data source will be the data created during the project. This data will be generated partly by processing existing data for AI solutions and, to some extent, from the project’s measurements. Robin Teigland hopes to work with a company that has developed smart surfboards that measure marine data while you surf. This would offer the opportunity to create a tool that analyses the volume of microplastics in a certain area of the sea. Today, the tests have to be conducted on land, which means we don’t know how they would be affected. Robin stresses how important data would be in such a situation, and to make it possible to create such a tool.<br /> <br /></div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <h3 class="chalmersElement-H3">Read more about the project<br /></h3> Ocean Data Factory Sweden is managed by <a href="https://research.chalmers.se/person/teigland" target="_blank">professor Robin Teigland</a> from Chalmers University of Technology. The project coordinator is <a href="https://marine.gu.se/om-institutionen/personal?userId=xlitor" target="_blank">Torsten Linders</a> at Gothenburg University. <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> </div> <div>The project started in July 2019 and is planned to be an arena for building expertise and for innovation in the marine environment. </div> <div><br /><div> </div> <div> </div> <div> </div> <div>ODF Sweden is part of Vinnova’s investment in data labs to accelerate AI developments. <br /></div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div> </div> <div>For more information about the project and participating partners, go to <a href="http://www.oceandatafactory.se/" target="_blank">www.oceandatafactory.se</a> or <a href="https://scootech.se/odf/" target="_blank">https://scootech.se/odf/ </a></div></div> <span style="display:inline-block"></span>Wed, 13 Nov 2019 14:00:00 +0100https://www.chalmers.se/en/departments/tme/news/Pages/1,000-youths-in-pursuit-of-new-welfare-solutions-.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/1,000-youths-in-pursuit-of-new-welfare-solutions-.aspx1,000 youths in pursuit of new welfare solutions<p><b>​Chalmers participates in the Junior Academy initiative where young people from 64 countries work together to find new perspectives on major welfare issues. The theme of the challenge is remote healthcare – what happens when the healthcare moves into our homes?</b></p><div>​The Royal Swedish Academy of Engineering Sciences (IVA) and The <span style="font-family:wf\00005fsegoe-ui\00005fnormal, &quot;segoe ui&quot;, &quot;segoe wp&quot;, tahoma, arial, sans-serif, serif, emojifont;font-size:15px">New York Academy of Sciences</span> run the <a href="https://www.nyas.org/programs/global-stem-alliance/the-junior-academy/?tab=challenges">Junior Academy​</a> programme in collaboration with Chalmers, through the Center for Healthcare Improvement (CHI) and Astra Zeneca, in the design of a challenge for approximately 980 young people aged 13-18. The challenge focuses on opportunities and obstacles to better utilize technology and approaches to promote health and treat illness remotely.</div> <div> </div> <div>Both the demographic challenges, the constant development of healthcare and the development of technology indicate that new thinking and innovation is needed. Many healthcare systems around the world focus primarily on dealing with citizens when they have become patients – and less on upstream solutions where illness can be avoided or pushed forward in time.</div> <div> </div> <div>More and more people are monitoring their own health data via some form of wearable or mobile phone – but are our healthcare systems and are we, ourselves, ready to handle what the technology can already solve?</div> <div> </div> <div>The teenagers will work in virtual teams for about 8 weeks and try to find solutions to problems such as:</div> <ul><li>How do we handle health data in a respectful way, for the benefit of the individual? Does healthcare have organizational readiness to handle new and large amounts of information that has not existed before?</li> <li>What ethical aspects are there when &quot;healthcare moves home&quot;?</li> <li>How do we ensure that the proposed solutions do not further contribute to societal problems that are on the rise, primarily sedentariness and loneliness?</li> <li>If we ourselves and the healthcare system have access to relevant health data, how can this be used to make a difference? How can increased awareness help us to actually change our way of life, with ideas beyond calendar reminders and notifications on the mobile phone?</li></ul> <div><img src="/en/departments/tme/news/Documents/PatrikAlexanderssom_320x220.jpg" alt="PatrikAlexanderssom_320x220.jpg" class="chalmersPosition-FloatRight" width="214" height="161" style="margin:5px" /><br /></div> <div>&quot;We hope that the solutions will be both exciting, and relevant for our partners. In addition, we hope that this challenge shows the width of what we do at Chalmers and thus can attract even more young people to the engineering profession and thereby contribute to a more sustainable development of our healthcare systems&quot;, says Patrik Alexandersson at the Center for Healthcare Improvement.</div> <div><br /></div> <div>The challenge will also provide inspiration for a Chalmers-wide course within the new Tracks program that is currently under development.</div> <div> </div> <div>The project concludes with a jury evaluation that includes Astra Zeneca, the Västra Götaland region and Chalmers and where the most promising solution proposals will be raised regionally, nationally and internationally.</div> <div><br /><strong>Text:</strong> Patrik Alexandersson and Daniel Karlsson</div> <strong>Photo:</strong> Via Junior Academy and Carolina Pires Bertuol <h3 class="chalmersElement-H3">Facts Junior Challenge &quot;Intelligent Homes &amp; Health&quot;</h3> <ul><li>63 teams</li> <li>984 participants</li> <li>64 countries</li> <li>51 Swedish participants</li> <li>The challenge “Sustain life on the moon” runs in parallel</li></ul>Thu, 31 Oct 2019 14:00:00 +0100https://www.chalmers.se/en/centres/lead/news/Pages/Samverkan-i-fokus-under-Transportinkopspanelens-arliga-workshop.aspxhttps://www.chalmers.se/en/centres/lead/news/Pages/Samverkan-i-fokus-under-Transportinkopspanelens-arliga-workshop.aspxSamverkan i fokus under Transportinköpspanelens årliga workshop<p><b>​”Genom mer långsiktig samverkan, realiserat genom mycket längre avtal än vad som är brukligt, har vi lyckats skapa ett helt nytt transportupplägg som minskar både kostnader och miljöpåverkan. Nya och mycket mer effektiva fartyg kommer att kunna byggas och tas i drift”. Detta var budskapet från Ragnar Johansson, VD på Wallenius SOL, i en av de presentationer som hölls vid Transportinköpspanelens workshop den 23 september. Ska man i grunden ändra uppläggen i logistiksystemet krävs samverkan.</b></p><h3 class="chalmersElement-H3">​Intern samverkan</h3> <div>Samverkan krävs dock inte bara mellan organisationer utan är väsentlig inom en organisation. Jens Lamberth, kategoriansvarig för transporter på Lantmännen, beskrev hur de arbetat fram en arbetsmodell för strategisk, taktisk och operationell samverkan inom företaget för att effektivisera sina transporter. Han berättade hur man inom koncernen kan ställa standardiserade krav, konsolidera kategorispecifika volymer och minska antalet leverantörer, bland annat för att ge ökad köpkraft.</div> <div><br /></div> <div>Under workshopen presenterades resultat gällande interna och externa samarbeten från Transportinköpspanelens senaste enkätstudie från 2018. Dan Andersson, docent på Chalmers, visade vilka funktioner som samarbetar internt kring ett transportinköp och vem som beslutar om trafikslag. Dan beskrev särskilt hur olika företag arbetar med att öka fyllnadsgraden, där det syns skillnader mellan branscher, där ”Handel och livsmedel” och ”Basindustri” arbetar mer med att öka fyllnadsgraden än ”Tillverkningsindustrin”.</div> <div><br /></div> <div>Sara Rogerson, forskare och projektledare på SSPA, beskrev behovet av samverkan och att arbeta mot gemensamma mål för att uppnå hög fyllnadsgrad. Detta innefattar till exempel att skapa förståelse för kundnytta och möjliga kostnadsbesparingar, och att säkerställa kunskapsnivån genom utbildning. Att följa upp fyllnadsgrad på ledningsnivå visar att det är en prioriterad fråga.</div> <div><br /></div> <div>I workshop-form diskuterades flera viktiga frågor med fokus på intern samverkan:</div> <div>•    Vilka är inblandade i beslut om transportinköp?</div> <div>•    Vilka funktioner borde vara inblandade i beslutet?</div> <div>•    Kring vad är det viktigt att samarbeta?</div> <div>•    Vad är avgörande för ett lyckat internt samarbete?</div> <div> </div> <h3 class="chalmersElement-H3">Extern samverkan</h3> <div>Ragnar Johansson beskrev att rederiet Wallenius SOL har identifierat ett behov av samordning och effektivisering av basindustrins exportflöden från norra Sverige och Finland till kontinenten. Skogsindustrin har historiskt sett styrt och opererat fartyg, vilket innebär en inlåsning i ett logistiksystem med höga fasta kostnader och risker. Då flera av industrins charteravtal och terminalavtal går ut år 2021, så ser Wallenius SOL en öppning för större, och mer effektivare nyare fartyg med lägre utsläpp. För att kunna göra dessa mycket stora fartygsinvesteringar krävs långa avtal med transportköparna. Exempel på kunder som hittills är med är Stora Enso, Billerud Korsnäs, Metsä Board och Wärtsilä. Fraktservicen är planerad mellan norra Östersjön, Travemünde/Lübeck, en brittisk hamn, Antwerpen och Zeebrugge med start 2021.</div> <div><br /></div> <div>Linda Styhre, forskare på IVL Svenska Miljöinstitutet, beskrev utifrån enkätresultaten hur långa samarbeten och transportavtal som svenska företag har idag, samt i hur stor utsträckning som företagen specificerar hur transporttjänsten ska utföras. Resultaten visar att ramavtal för transporter används i cirka tre fjärdedelar av företagen, och att 81 % har avtal som är längre än 1 år. För det värdemässigt största avtalet har man i en genomsnittlig kontraktslängd på 2,7 år, medan man faktiskt har arbetat tillsammans betydligt längre än så: i genomsnitt 11,2 år. Det som företagen framför allt specificerar vid transportinköp är trafikslag, tidsprecision och transporttid.</div> <div><br /></div> <div>I workshop-form diskuterades sedan frågor med fokus på extern samverkan:</div> <div>•    Vad innebär kort kontraktslängd men lång relation? </div> <div>•    Vilka är för- och nackdelarna med att specificera gemensamt?</div> <div>•    Kan miljöpåverkan minska av effektivt externt samarbete?</div> <div>•    Vad är avgörande för ett lyckat externt samarbete?</div> <div><br /></div> <div>Slutligen fick alla workshopdeltagare leva sig in i att vara politiker, transportköpare eller speditör och svara på frågan vad de skulle vilja göra för att åstadkomma en omställning till fossilfria godstransporter.</div> <div> </div> <div><em>Text och foto: Sara Sköld, IVL<br /><br /></em></div> <div><a href="/sv/centrum/northern-lead/transportinkopspanelen">Mer om Transportinköpspanelen</a><br /></div> <div> </div>Mon, 21 Oct 2019 00:00:00 +0200https://www.chalmers.se/en/departments/tme/news/Pages/What-do-new-technology-based-firms-need-to-develop.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/What-do-new-technology-based-firms-need-to-develop.aspx​What do new technology-based firms need to develop?<p><b>​The role of entrepreneurs&#39; experiences and attitudes, as well as their relationship with other stakeholders in the firms’ business network, has been the focus of Hannah Rydehell&#39;s doctoral research.</b></p><div>How can diverse factors as entrepreneurs' knowledge, network connections, and firms’ geographical location affect these new ventures? Hanna Rydehell has dedicated her doctoral studies to examine how these types of internal and external resources can affect the firms’ performance in early stages.</div> <div> </div> <div><strong>What challenges do you focus on in your research?</strong></div> <div>In today's society, technological innovations play a major role in economic development and growth. New technology-based firms account for a large part of this development and present new ways of doing business. Yet, we know little about how different resources (internal and external) impact these firms in their early development, including their ability to be innovative and their development of initial business models.</div> <div> </div> <div><strong>How are you aiming to address or solve the problem with your research?</strong></div> <div>In my research, I have studied new technology-based firms in Sweden, both through a survey study and through case studies over time, to gain a better understanding of how resources such as the founders’ experiences, relationships with others, and their surrounding environment influence their early development.</div> <div> </div> <div><strong>What were the main findings of your research? </strong></div> <div>Both internal resources related to the founders and external influences from business networks affect NTBFs’ ability to differentiate their offerings to customers and become more innovative. Especially the founders' previous business experiences and the knowledge they build up over time affect their ability to be innovative. It also affects their ability to easily sort out information and impressions from others in the development of their initial business models.</div> <div> </div> <div><strong>What do you hope your research will lead to?</strong></div> <div>With my research, I hope to contribute to an increased understanding of the resource dimensions that impact the firms in their early development, and how internal or external resources have more or less influence on their early performance (e.g., innovation) and the configuration of their business models. This can provide support for e.g. incubators and science parks to help and support these firms, by providing an understanding of their impact on the early development.</div> <div> </div> <div><br /></div> <div> </div> <div><strong>Text: </strong>Carolina Pires Bertuol</div> <div> </div> <h3 class="chalmersElement-H3"> </h3> <h3 class="chalmersElement-H3">Read more about:</h3> <div><span><strong>The doctoral student at the Division of Innovation and R&amp;D Management:</strong></span><a href="/en/staff/Pages/hanna-rydehell.aspx" target="_blank"> Hanna Rydehell</a></div> <div> </div> <div><strong>Her doctoral thesis:</strong> <a href="https://research.chalmers.se/en/publication/512436" target="_blank">Early Development of New Technology-Based Firms: How Internal and External Resource Dimensions Impact and Structure the Firm</a><br /></div> ​Fri, 11 Oct 2019 09:00:00 +0200https://www.chalmers.se/en/departments/tme/news/Pages/A-comprehensive-method-for-caring-for-nature.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/A-comprehensive-method-for-caring-for-nature.aspxA comprehensive method for caring for nature<p><b>​In his research, Mathias Lindkvist proposes the use of a socio-material analytical tool to tackle issues of sustainability in production and consumer activities</b></p>​Mathias Lindkvist, doctoral student at Chalmers, has developed a method that combines life cycle assessment with actor’s network studies in order to support decision-making for environmental sustainability. According to Mathias, the methodology can help managers, policymakers, and other actors to identify how the linkages between human actions and the use of materials in industrial systems can influence environmental performance. <br /><br /><strong>What challenges do you focus on in your research?</strong><br />The research challenge is how to understand how the many different actions that humans perform lead to environmental impacts.<br /> <br /><strong>How are you aiming to address or solve the problem with your research?</strong><br />My research' response to the challenge is a theoretically supported combination of studies of how people act with calculations of potential environmental impacts from production and consumption.<br /><br /><strong>What do you hope your research will lead to?</strong><br />I hope that application of the method can inform managers and policymakers about the complexities of how human actions affect the environment and how to change these actions towards sustainability.<br /><br /><strong>Text: </strong>Carolina Pires Bertuol<br /><br /><strong>Read more about Mathias Lindkvist’s doctoral thesis: </strong><a href="https://research.chalmers.se/publication/512278" target="_blank">Managing the flows? Furthering a socio-material flow methodology for industrial ecology</a>Tue, 01 Oct 2019 10:00:00 +0200https://www.chalmers.se/en/areas-of-advance/Transport/news/Pages/Successful-initiative-seminar-2019.aspxhttps://www.chalmers.se/en/areas-of-advance/Transport/news/Pages/Successful-initiative-seminar-2019.aspxSuccessful Initiative seminar for AoA Transport<p><b>​Area of Advance Transport’s Initiative seminar Transportation in the Age of Digitalisation attracted many satisfied participants. Among the topics were self-driving vehicles, block-chain and adaptations to a new market.</b></p>​<span style="background-color:initial">Approximately 300 representatives from industry and academia had gathered when Sinisa Krajnovic, Head of the Transport Area of Advance, entered the stage to welcome all.</span><div>“We always try to choose a theme of current interest for our Initiative seminars. Right now, we are discussing automation and mobility, but also shared economy”, he said.</div> <div>New technology makes it possible to label goods, in order to keep track not only on its location, but also the surrounding’s temperature and humidity. Trucks are also able to transfer data, which shows the vehicles current status. So:</div> <div>“The entire traffic system is becoming more and more automated. Transport is no longer just about having enough buses in the city network, but about what apps we use.”<br /><br /><strong>Impossible to foresee the future</strong></div> <div>Robin Teigland, Professor in Management of Digitalisation, gave the Key note lecture and talked about how society and economy is changing. She quoted Bill Gates:</div> <div>“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. So how will we be able to work, when we don’t even know what we don’t know?”</div> <div>One way to view market demands, is to think about what we need and answer the question with a verb instead of a noun, Robin Teigland said. To illustrate, she showed a picture of a woman waving at a taxi.</div> <div>“Think about what she wants to do, instead of what she wants to have! Where does she want to go? And why? View technology as a means, not as an answer.”<br /><br /><strong>Topics varied throughout the day</strong></div> <div>Henrik Sahlin, from Ericsson, talked about autonomous cars, the technology needed and challenges to solve. The car must be able to “talk” to other cars, with infrastructure, pedestrians and networks. What happens if the car loose internet connection? Do we need to wait for 5G in order for this to work?</div> <div>Chalmers Professor Maria Ljunggren Söderman gave an insight into necessary metals for the automotive industry – 25 different ones – which are not currently being recycled. MariAnne Karlsson, also a Professor from Chalmers, talked about MaaS; Mobility as a Service.</div> <div>“We see a paradigm shift coming. In the future, actors will present their offers together. And this can make people change their behavior, for example make them not buy a car”, she said, and was replaced on stage by Hans Arby, whose company Ubigo offers exactly this kind of service.</div> <div>During the afternoon, Érika Martin's Silva Ramos from Gothenburg University spoke about user preferences, Klas Hedvall from Volvo GTT talked about vehicle maintenance in the connected future, and Jonas Flodén from Gothenburg University about block-chain.</div> <div>Last on stage, before the closing panel discussion, was Ikea’s Stefan Holmberg, who presented the company’s challenges in a new market.</div> <div>“We started at a time when people had more time than money. Today it’s the other way around; people have money, but not time. Our department stores provide inspiration, but most visitors immediately start looking for the shortcuts. They do not have the time and desire to walk around the store for several hours.”<br /><br /><strong>Important to ensure future competences</strong></div> <div>The panel discussed how to ensure the competence needs in the future. Industry needs are difficult to foresee, which means that competences of the students who are currently being educated is already in demand. This is just one of several factors that will make closer cooperation between academia and industry increasingly important in the future.</div> <div>Head of Area of Advance Sinisa Krajnovic ended the day with a story about his friend, retired truck driver Peter. Peter worked alone and was often away on long tours. He had a difficult time finding a replacement if he fell ill, and sometimes he had to wait several days for spare parts on site in Europe. Over the years, he lost a lot of time that could have been spent with his family. But future truck drivers will work differently, Krajnovic said:</div> <div>“The trucks will be in a plutoon, and the driver in the first truck will be the only one actually driving. The others can spend the time on other things, like skype calls to the family. Or they can even sit at home and drive their trucks remotely.”</div> <div>The participants seemed content as they left Chalmers’ conference hall Runan. Next year, it is time again for an Initiative seminar. Welcome back!<br /><br /></div> <div>Text and photos: Mia Malmstedt</div> <div><br /></div>Fri, 27 Sep 2019 15:00:00 +0200https://www.chalmers.se/en/departments/tme/news/Pages/How-should-component-kits-be-prepared-in-production-systems.aspxhttps://www.chalmers.se/en/departments/tme/news/Pages/How-should-component-kits-be-prepared-in-production-systems.aspxHow should component kits be prepared in production systems<p><b>​Guided by the needs of the manufacturing industry, the doctoral student Patrik Fager has examined how the practice of pre-sorting the components to be used in assembly into kits – called kit preparation – can be designed.</b></p>The relationship between design and performance of processes for kit preparation in the assembly industry has been the focus of Patrik Fager's doctoral thesis at Chalmers. In the assembly industry, kitting involves supplying components to assembly in kits with pre-sorted components for each assembly object. In his research, Patrik has studied how various aspects of the process by which kits are prepared, such as work organization, layout, policies, equipment, automation, among others can in turn impact issues of flexibility, kit quality, and man-hour efficiency. <br /><br /><strong>What challenges do you focus on in your research?</strong><br /><br />My research focuses on how to handle customization of end-products in the materials supply to assembly systems. This is an ever-growing challenge fueled by customer demands from the market. <br /><br /><strong>How do you aim to address the problem with your research?</strong><br /><br />We have studied how various technologies, equipment, and policies can be used in kit preparation to support its performance. <br /><br /><strong>What do you hope your research will lead to?</strong><br /><br />I hope that my research leads to new knowledge of how kit preparation design and performance are linked and that it can complement and extend previous knowledge. One example is with respect to how glasses with computer-integrated displays compare with previously used technologies, such as pick-by-light or pick-by-voice systems, when used in kit preparation. Furthermore, I hope that the research can lead to that more of the knowledge and experience from companies who practice kit preparation becomes available to a wider audience and that companies can get new perspectives on how to perform kit preparation.<br /><div><br /><strong>Text: </strong>Carolina Pires Bertuol<br /><br />Read more about <a href="https://research.chalmers.se/en/person/?cid=fagerp" target="_blank">Patrik Fager</a><strong></strong></div> <div>Read more about his Doctoral Thesis: <a href="https://research.chalmers.se/en/publication/?id=512020" target="_blank">Materials Handling in Production Systems: Design and Performance of Kit Preparation</a></div>Thu, 19 Sep 2019 10:00:00 +0200https://www.chalmers.se/en/centres/lead/news/Pages/Innovationer,-nudging-och-nycklar-för-högre-transporteffektivitet-på-TREFF.aspxhttps://www.chalmers.se/en/centres/lead/news/Pages/Innovationer,-nudging-och-nycklar-f%C3%B6r-h%C3%B6gre-transporteffektivitet-p%C3%A5-TREFF.aspxInnovationer, nudging och nycklar för högre transporteffektivitet på TREFF<p><b>Under Transporteffektivitetsdagen, TREFF 2019, blev det tydligt att transportsektorn kommit långt med hållbara innovationer. Men vad är det som behövs för att innovationer och mer hållbara alternativ ska kunna bli verklighet och skalas upp? Det har bland andra Ulf Ceder, Scania och Katharina Paoli, A Win Win World, erfarenhet av.</b></p>​TREFF arrangeras av Northern LEAD vid Chalmers och Göteborgs universitet tillsammans med CLOSER på Lindholmen Science Park. <br /> <br /> <div><span><img src="/en/centres/lead/PublishingImages/treff_ulf.jpg" class="chalmersPosition-FloatLeft" alt="" style="margin:5px 15px;width:250px;height:310px" /></span><strong>Ulf Ceder</strong>, senior manager på Scania, presenterade under TREFF några av de områden Scania arbetar med för att effektivisera sina transportalternativ och göra dem mer hållbara. Med all innovation som pågår tror han att det är viktigt att jobba i allas innovationshorizonter samtidigt och inte bara snöa in på en. </div> <div><br /></div> <div> – De med kortare horisont kan göra väldigt stor nytta här och nu. Där har vi ju bland annat High Capacity Transport (HCT) men även det vi jobbat länge med: biobränslen. På den medellånga horisonten, med till exempel elektrifiering, där ligger vi långt fram med lösningar som elektrifierade vägar och fordon. Där behövs det framförallt investeringar i ladd infrastruktur om vi ska få det att hända, säger Ulf Ceder och fortsätter. <br /></div> <div><br /></div> <div>– På längre sikt, där vi har mer uppkopplade lösningar, autonoma fordon och transportsystem och ännu högre effektivitet. Där kan man redan göra saker men effekterna ser vi i ett längre perspektiv. Det gäller bara att vi ser till alla tidshorisonter.<br /></div> <h3 class="chalmersElement-H3">Krävs mer än teknik</h3> <div> Att det finns gott om innovationer som kan bidra till en mer hållbar transportsektor råder det ingen tvekan om – sektorn ligger på flera vis i framkant med grönare lösningar. Flera av talarna under TREFF visade dock på viss frustration över att det för flera lösningar krävs bättre möjligheter att skala upp och göra verklighet av innovationerna. En viktig del för att det ska ske är att få med regelverk, standarder och policyer. </div> <div><br /></div> <div>Ulf Ceder lyfter bland annat att det krävs fler som vågar ta risker och att innovationen även måste ske på policynivå så att de kan vara i fas med de tekniska innovationerna. <br /></div> <div><br /></div> <div> – Jag tycker att det oftast fungerar rätt bra men ibland kan myndigheter kanske vara lite mer proaktiva. Jag tror på att jobba mer med policyinnovation och att göra detta parallellt med tekniken. Då skulle man nog kunna nå ganska långt med att få upp hastigheten, säger Ulf Ceder och fortsätter: </div> <div><br /></div> <div>– Sedan så måste det finnas en vilja och affärsmodell som håller. De som upphandlar, förser marknaden med fordon och andra måste trigga marknaden. Teknisk innovation och betalningsvilja måste mötas. <br /></div> <h3 class="chalmersElement-H3">Nudging som metod – en väg framåt</h3> <div><img src="/en/centres/lead/PublishingImages/treff_katharina.jpg" class="chalmersPosition-FloatRight" alt="" style="margin:5px 15px;width:250px;height:307px" />En som är expert på att få saker att hända och då speciellt på att få folk att agera är <strong>Katharina Paoli</strong>, Managing Director på A Win Win World som jobbar med nudging. Nudging är en beteendevetenskaplig metod och kommer från engelska ordet nudge – en vänlig knuff i rätt riktning. Begreppet innebär att arrangera valsituationer så att det blir lätt att göra rätt – något som går att applicera på transportsektorn i stort men även konsumenternas roll i att bidra till sektorns utveckling. <br /></div> <div><br /></div> <div>– Redan idag arbetas det mycket med nudging och persontransporter men nudging kan absolut komma in mer i logistik och transporter. Till exempel ser vi att det kan behövas en vänlig knuff när det kommer till alla returer inom e-handel och nya leveransmodeller, säger Katharina Paoli, som på frågan om när innovation och nudging bör mötas blixtsnabbt svarare. </div> <div><br /></div> <div>– Ofta och gärna! </div> <h3 class="chalmersElement-H3">Inte bara för individer</h3> <div> I sitt framförande under TREFF lyfte Katharina Paoli bland annat att det just inom e-handeln finns flera lägen då individer kan guidas till att göra ett bättre val för planeten bättre val. Men för att främja stegen mot en mer effektiv och hållbar transportsektor kan även företag nudgas. </div> <div><br /></div> <div>– Det går absolut bra att nudga B2B också. Ibland behöver man till exempel nudga en leverantör eller kund för att i slutändan kunna påverka konsumenten. Det går bra. Det hela handlar ju om att påverka individers val. Och om man får många individer att agera gå åt rätt håll, det är då man får den stora systemförändringen, säger Katharina Paoli. </div> <div><br /></div> <div>För att kunna bidra till en systemförändring inom denna sektor krävs det allt från användbara innovationer till förändringar hos konsumenterna. Och nudging kan komma att bli ett bra verktyg för att pusha utvecklingen, men precis som med Ulf Ceders tankar kring följsamhet kräver nudging timing. </div> <div><br /></div> <div>– För att en nudge ska vara effektiv måste den vara vältajmad och ligga i individens och samhällets intresse. Det handlar om att först identifiera rätt valsituation och sen designa den så att nudgen ger en vänlig knuff som gör det lätt att göra rätt, säger Katharina Paoli.</div> <br /><br /> <strong>Text:</strong> Olof Nordangård <strong><br />Foto:</strong> Daniel KarlssonTue, 17 Sep 2019 00:00:00 +0200