Göran Smith (photo by Marcus Folino)
Göran will defend the thesis (online) on June 11. A popular science summary is given below. For more information, see the links at the bottom of the page.
Making Mobility-as-a-Service: Towards governance principles and pathways
Mobility-as-a-Service (MaaS) is a service concept that helps users plan, book, and pay for multiple mobility services (such as public transport, car sharing, and bicycle rental). Ultimately, by making it simpler and more appealing for users to combine mobility services, the vision is that MaaS will offer a competitive alternative to private car ownership and use. However, the MaaS concept has proven difficult to realize in practice. To understand what public sector actors can do to promote the realization of MaaS and steer its development trajectory towards addressing transport’s most pressing sustainability problems, this thesis analyzes empirical evidence gathered from recent MaaS developments in Sweden, Finland, and Australia.
The thesis explores how involved actors expect MaaS to affect transport, identifies institutional factors that drive and hinder MaaS developments, and examines how public sector activities influence the development processes. Based on these findings, the thesis proposes a set of principle activities for public sector actors that want to promote and steer MaaS developments. Broadly, to pave the way for MaaS, the public sector must directly assist MaaS developments in multiple ways, as well as address the webs of tangible and intangible factors that favor private cars and disfavor mobility services, cycling, and walking. The thesis moreover outlines four roles that public sector actors can take in relation to MaaS developments: MaaS Promoter, MaaS Partner, MaaS Enabler, and Laissez-Faire. The principles and roles can thereby support policymakers in drafting and analyzing MaaS governance strategies.
Text: Göran Smith/Kate Larsson