WiSE seminar with Petra Apell

​Welcome to a WiSE lunch seminar with Petra Apell, a well-established medtech entrepreneur with a genuine passion for healthcare technology innovations. 
Petra Apell
With a successful track record in start-up companies and global corporates including Johnson & Johnson, Petra recently decided to challenge herself even further – by becoming a PhD student at Technology Management & Economics at Chalmers.

Petra currently works as VP Business Development at Texray AB, a start-up company that she founded together with Fredrik Gellerstedt (Tech.Lic. Material sciences). They have developed the only radiation protection textile in the world, which now is patented in EU, USA, Russia, Australia and Japan. The company is now in an early commercialization phase. Texray specialises in innovative PPE and is currently used in products designed for medical practitioners using X-ray in surgical interventions, but it may also provide value for professionals in various other industry sectors, including aeronautics. Petra is also on the Board of Synthetic MR, a public company with innovative software solutions for Magnetic Resonance Imaging (MRI) with a unique technology that measures the absolute properties of the brain and delivers adjustable contrast images, automatic biomarker segmentation and quantitative data in a single MR scan. 

Petra spent around ten years of her career in the exciting field of medical simulation training at Mentice AB and Orzone AB. As the CEO of Orzone, Petra managed a team of talented engineers developing hardware and digital examination software, which are today being used by professional medical societies and medical universities around the globe. 

“I think we can all learn by embracing more challenges. Last year I was faced with an opportunity to compete in a Dragon´s Den at a surgical meeting in London. I was super-nervous as I was going to compete with highly skilled international surgeons. As a business woman from a small company in Sweden, I was definitely the underdog. But I won, and I hope my talk will inspire you to go out of your comfort zone and perhaps try something new.” 

The seminar is open to anyone with an interest in female role models within academia - especially from Chalmers, Sahlgrenska University Hospital, Sahlgrenska Academy, Gothenburg University, Borås University, and MedTech West.


WiSE – Women in Science – aims to create a supportive network for young female researchers during their academic career. WiSE is a joint project between MedTech West and the department of Electrical Engineering at Chalmers University of Technology.
Category Seminar
Location: Online, via Zoom
Starts: 17 December, 2020, 11:30
Ends: 17 December, 2020, 13:00

Page manager Published: Fri 04 Dec 2020.