Audio description: Portrait of Lisa Melander
Lisa Melander works at the department of Technology Management and Economics and is assistant professor within Chalmers Transport Area of Advance.​ Photo Emilia Lundgren​

Digitalisation the way forward for logistics

​A steadily increasing transport flow, tougher environmental requirements - but consumers do not want to pay for the transport of goods. An impossible equation? Lisa Melander believes that digitalisation is part of the solution for sustainable and cost-effective logistics.
Lisa Melander is passionate about business-related research within logistics and sustainability. In her new role as assistant professor in Supply Chain Management she will study how companies collaborate in their supplier networks to develop sustainable solutions. Product development, service innovations or new business models are some of her topics of interest.
“In particular, I look forward to studying how digitalisation can lead to new forms of cooperation between companies", she says.

Digitalisation contributes to lower costs

Digitalisation and collaboration in logistics contributes to the solution of one of our society’s biggest challenges: how to transport a steadily increasing amount of goods in a sustainable manner without high costs for the customer.

“We are facing major challenges in terms of sustainable logistics solutions”, says Lisa Melander. “We see increased demand for transport in combination with increased environmental requirements, while the consumers are unwilling to pay for transport of goods.”

So how can digitalisation in the logistics line lower the final cost for the consumer?
“For example, new digital platforms enable companies to more easily sell and buy transport shares”, says Lisa Melander. She explains that today, co-transportation often takes place between larger companies that already know each other. Through digital platforms, companies that do not have an established network may participate as well. This leads to better utilized cargo spaces, higher efficiency, fewer emissions and ultimately lower transport costs.

Collaboration facilitates innovation

According to Lisa Melander, collaboration is very important for innovations in the area of digitalisation to be implemented. When companies, universities and authorities work together to develop and test new technology, large companies can share knowledge, while smaller, specialised companies are also able to influence the development.

“As the knowledge increases within an entire industry, the possibility of innovations to gain acceptance grows. I would like to see more collaboration across organisational boundaries to find solutions to future challenges.”

Lisa Melander works at the department of Technology Management and Economics and is assistant professor within Chalmers Transport Area of Advance.​

Text and photo: Emilia Lundgren

Published: Mon 28 Jan 2019. Modified: Tue 29 Jan 2019