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Colours

Chalmers has a basic palette of colors that takes
inspiration from our daily environment and our location on the west
coast. These consist of a mixture of classical materials and shapes,
such as ferrous copper, brick and granite, but also elements like sky,
sea and energy. None of these colors take precedence over anyone else -
but some work more like signal colors, while others work better as base
colors.
Colors
are defined by different codes for different reproduction and production
methods. CMYK is used for full color printing. PMS is used for spot
color printing. For display and video, RGB is used. Web pages uses
hexagonal.
Dark Copper
• C = 85 M = 18 Y = 60 K = 37
• PANTONE: 568
• RGB: 0, 1O8, 92
• HEX: 006C5C
Copper
• C = 100 M = 0 Y = 50 K = 0
• PANTONE: 3282
• RGB: 0, 169, 157
• HEX: 00A99D
Leaf
• C = 50 M = 0 Y = 100 K = 10
• PANTONE: 377
• RGB: 127, 181, 57
• HEX: 7FB539
Granite
• C = 20 M = 0 Y = 0 K = 65
• PANTONE: 431
• RGB: 93, 111, 122
• HEX: 5D6F7A
Sky
• C = 60 M = 15 Y = 0 K = 0
• PANTONE: 292
• RGB: 88, 176, 227
• HEX: 58B0E3
Coffee
• C = 54 M = 63 Y = 75 K = 56
• PANTONE: 7533
• RGB: 72 55, 41
• HEX: 483729
Brick
• C = 0 M = 80 Y = 100 K = 0
• PANTONE: 1665
• RGB: 241, 90, 34
• HEX: F15A22
Energy
• C = 0 M = 20 Y = 100 K = 0
• PANTONE: 116
• RGB: 255, 203, 5
• HEX: FFCB05
The West Coast
• C = 95 M = 60 Y = 25 K = 60
• PANTONE: 7463
• RGB: 0, 48, 80
• HEX: 003050
Dusk
• C = 100 M = 100 Y = 0 K = 10
• PANTONE: 2735
• RGB: 39, 0, 137
• HEX: 270089