The Avancez-emblem is a symbol of our heritage (the motto of our founder William Chalmers: Avancez!) and can be used in combination with our logo. The Chalmers logotype can be used without the Avancez-emblem, but the emblem should not be used without the logotype. There are four versions of the emblem; black (for white or light coloured backgrounds), white (for black or dark coloured backgrounds), and the black & white emblem, which is black with a white filling (for mixed backgrounds, e.g. photos). The variant with gold filling should not be used unless by special permission and with special artwork from the Communications and Marketing Office.

Originals for download

You can download high quality versions for professional printing. The downloaded Avancez-emblem can then be imported/ placed/ mounted into your document. The images are vectorised and can be scaled without loss of quality, but be sure not to distort the image.

Download the Avancez-emblem, black
Download the Avancez-emblem, white
Download the Avancez-emblem, black with white filling

Published: Thu 14 Oct 2010. Modified: Tue 08 Sep 2015