The research procedure allows for both high-level cross disciplinary research as well as deep intradisciplinary research. Typically, the overall goal and the value defined by industry is an efficient process, often built up by a number of intradisciplinary results linked together with well defined information flows and interfaces.

Research within the centre is basically case-driven and cross-disciplinary with focus on the industrial process. Focusing on processes is a very efficient way to conduct applied research since real industrial needs are identified and solved at the same time as the need for new and sometimes deeper research within a specific area is identified.

In the centre, competence from four complementary research groups at Chalmers is gathered to cover a large part of the product realization process activities. Research projects are initiated by new scientific approaches with the potential to drastically change the way the collaborating companies do business in the future. To demonstrate the industrial potential of the different approaches, cases (today’s products) from the collaborating industrial partners are used