The purpose of this project is to develop a better understanding of the theory and practice of systematic customer centered business creation. In particular by comparing different theoretical accounts with the realities of a selection of start-up processes.
The ambition of this project is to leverage the work undertaken in the more practically oriented project “CBI Consortium for Innovative Growth” in order to conduct more academically oriented research. During the last year, especially the last few months, we have begun to gather the lessons learned from the “CBI Consortium” This includes conducting interviews with participating forms and other stakeholder with the ambition to write up and analyze case histories describing the development of different companies.
The purpose will be accomplished through a series of longitudinal action-research based case studies of technology based tech start-ups. The firms will initially be selected from the firms participating in the 2011-2011 CBI’s Consortium for Innovative Growth.
More specifically, the plan is to study the process whereby these firms change their business model in response to customer feedback in the following ways:
- through participant observation and interviews before setting up customer feedback sessions
- through participant observation during customer feedback sessions
- through semi-structured follow-up interviews with key stakeholders after critical customer