Mats Williander at Viktoria Swedish ICT and the Center for Business Innovation (CBI) at Chalmers has been carrying on a project for several years related to how companies within the manufacturing industry should go about changing their business models so that they become more sustainable. Mats and his colleagues are working with circular business models, and currently they are collaborating with Volvo Cars, Volvo Construction Equipment and SKF. The projects focuses on the transition of the manufacturing industry to more circular business models, which means that from the outset, products are designed so that they can be recycled and reproduced. The project consists of two parts: in one part we adapt a method for business model innovation with focus on customer development to fit large industrial companies and product service systems. In the other part we look at the organisational prerequisites that would enable companies to produce and offer product- service- systems (PSS). The project is funded by the Swedish Governmental Agency for Innovation Systems (VINNOVA). Mats joined us for an interview to talk about what is happening in the project.
Read the interview