Rural market formation at the base of the pyramid

This project explores how SKF can make business at the “base of the pyramid” (BoP) and contribute to the development of rural markets, improved local livelihoods, and poverty reduction. This is done by better understanding market formation around rural centers, with the societal goal of contributing to development of rural markets and improved local livelihoods. The project takes a first step studying how SKF knowledge can be used to develop innovative solutions to context specific problems in rural Tanzania. SKF is a global supplier of mechanical solutions and maintenance, with focus on bearing applications.
Since the BoP concept was introduced in an article in Harvard Business Review in 1998 it has received increased attention in research, by NGOs, and the public community. The proposition in BoP is that multinational enterprises can engage in business development with the poor and create mutual values, in contrast to socially supporting activities for purely philantrophic reasons.
The project aims to (1) build a knowledge base for strategic decisions on BoP as an area of SKF development, (2) build capacity within SKF on BoP approaches, and (3) give concrete recommendations on the next step to take if SKF will further develop its BoP-work.

Associated project team member:
Luca Todeschini, Community Development Expert
Luca Todeschini has long-term experience in the participatory analysis of barriers to community development and the definition of strategies for communities’ socio-economic growth, poverty reduction and livelihood sustainability.  His background is in natural resources management with a specialisation in international rural development. Luca collaborates with non-governmental organisations, universities and private entities for the development and impact evaluation of innovative projects and business models targeting the base of the pyramid. Luca's geographic experience includes several countries in Africa.

Published: Mon 12 Oct 2015.