Profiting from addressing environmental problems

Start date 01/10/2010
End date The project is closed: 01/01/2013

This project explores the strategies for appropriating public value utilized by firms that provide offers that are differentiated on environmental performance. The study employs both qualitative and quantitative methods. An initial question in this project is to what extent that small firms that are differentiated by their environmental performance have higher or lower profits than comparable firms. An important follow-up question is what characterizes the appropriation strategies utilized by firms that are successfully profiting from environmentally differentiated offers. The project is now in its second phase.


The research has been carried out at the research centre Center for Business Innovation.

Linder, M. (forthcoming) 'A problem-solving perspective on strategies for appropriating environmental value – some implications from considering institutional solutions to social dilemmas' in International Journal of Innovation and Sustainable Development: special issue on The Business Case for Sustainability – Reality or rhetoric?
Linder, M (2011) Green business opportunities. Proceedings of R&D Management conference in Norrköping 2011.
Linder, M.; Björkdahl, J and Ljungberg, D. (2012) Environmental Orientation and Economic Performance: How Profitable Are Small Green Firms. Academy of Management conference 2012, Boston, US.
Björkdahl, J. and Linder, M. (2010). Formulating Problems for Commercializing New Technologies: The Case of Greening. Proceedings of DRUID summer conference 2010, Imperial college: London, June 16-18.
Hordern, T. and Linder, M. (2009) Observing Environmental Strategy: Environmental Consideration and the Strategic Management of the Firm. Presented at the 10th CINet Conference, September 5-8, Brisbane, Australia

Page manager Published: Mon 28 Oct 2013.