This project explores the strategies for appropriating public value utilized by firms that provide offers that are differentiated on environmental performance. The study employs both qualitative and quantitative methods. An initial question in this project is to what extent that small firms that are differentiated by their environmental performance have higher or lower profits than comparable firms. An important follow-up question is what characterizes the appropriation strategies utilized by firms that are successfully profiting from environmentally differentiated offers. The project is now in its second phase.
The research has been carried out at the research centre Center for Business Innovation.