This was a PhD thesis project funded by CBI. The project investigated how large Swedish manufacturing companies try to create value and appropriate financial returns by renewing their product offerings through the integration of Information and Communication Technologies (ICTs) in their established product categories, and the related challenges and opportunities this produces.
The integration of ICTs in manufacturing products adds to the complexity of the technology domain and firms need to acquire some background competencies in ICTs for efficient integration. The thesis suggests that the economic and commercial domains also seem to be of major importance in diversification of the technology base of products through the incorporation of ICTs. Firms often find it necessary to transform many aspects of the way they do business, to create a better fit between value creation for their customers and profit for themselves.
The firms studied often made changes to their business model, especially their sales approach. Firms also try to find new innovative ways to get rewarded for the value they deliver, often by moving downstream into the provision of services.