Bring a Friend: a campaign to increase participation in the cervical cancer screening-program

Start date 01/04/2011
End date The project is closed: 31/03/2012

In the project, conducted in the northeast part of Gothenburg, different stakeholders and professions in healthcare and the civil society collaborated in order to increase the Pap smear-taking in order to prevent cervical cancer.

The project investigated barriers from participating in the local context where a large amount of the residents were foreign-born and efforts to mobilize more women to get Pap smears. In April 2011, a campaign was launched that, among other things, focused on the involvement of key actors in the local context and verbal information in different languages. The project increased smear taking with 42 percent compared to the previous year and was awarded the Golden Scalpel 2012, The journal Dagens Medicin’s award to the health care innovator of the year.

In the spring of 2013 preparations began for the dissemination of the experience to other geographical parts and screening-programs.

The research has been carried out at the research centre Centre for Healthcare Improvement - CHI

Organisations involved
​Angered Local Hospital, the antenatal clinics in Angered, Bergsjön and Gamlestaden, the association Födelsehuset, Centre for Equity in Health, Regional Cancer Center West, Western Region of Sweden, Sedish Association of Local Authorities and Regions and the patient association Young Cancer
Chalmers Area of Advance
​Life Science and Technology
​Malena Lau

Published: Mon 28 Oct 2013.