Wingquist Laboratory Annual Seminar on Virtual Product Realization 2014
Future needs in virtual development
Around 110 people gathered Nov 4th to take part in the 2014 seminar, focusing on future trends in virtual development. Director Rikard Söderberg, stressed in his opening speech that the applied research conducted at Wingquist Laboratory VINN Excellence Centre is one crucial piece of the puzzle needed to preserve the competitiveness of Swedish industry.
- We can contribute with strategies and methods to exploit new technologies and requirements in the future, he said.
Zlatan and Volvo's strategy
Key speaker of the day, Anders Björkqvist, CEO, Forsman & Bodenfors Inhouse AB gave us an insight in the strategy and the implementation of the most successful advertising campaign in modern times: Zlatan – Made by Sweden.
The situation a couple years ago was difficult, explains Anders Björkqvist. Volvo had lost market shares and the competitors did strong commercials using swedish sport profiles. "We must give them a match," said the brief four years ago. They started by cooperating with the Swedish House Mafia in "Leave the World Behind", which gave a direct impact on sales figures. Thanks to an internal contact and fortunate circumstances they got Zlatan interested. During just one, very hectic, day they shot the whole commercial up north.
Anders Björkqvist emphasizes that the joint work together with dealers has been extremely important for the success. They have also had a good strategy from the start and a plan for the follow up after the mass media success, in with Zlatan was crowning.
Global player with a broad product portfolio
Today's and tomorrow's challenges for the aerospace industry, was the titel of Henrik Runnemalms presentation of GKN Aerospace Engine Systems in Trollhättan. He is Director of Research and Technology and also a member in the Wingquist Laboratory’s board.
- It is exciting future. Trollhättan is now head quarter for GKN Aerospace, which means we have responsibility for 13 global sites, he said.
GKN Aerospace is a subcontractor, and their product portfolio contains naceller, shark pellets, engines, windows, etc. . They are also supplier of pumps for the Ariane space program in Europe.
He also gave us a crash course in jet engine technology, to let us get an understanding for the importance and difficulty of halving fuel consumption in the coming years ahead.
For the future they will explore new technologies and materials and have cooperation with, among others, Chalmers on graphene and composites - and Wingquist Laboratory of course.
Popular presentations of the research
Then followed presentations from the four research groups; Systems engineering & product life cycle management, Geometry assurance & robust design, Geometry & motion planning and Automation. This is alo a popular part of the day, when the participants get an effective update on the latest news from the field of virtual product realization.
The day ended with a panel discussion on the theme ”Future Needs within Virtual Development” to stress the question on how we can keep the Swedish industry competitive 2020- 2030.
The audience took an active part in the discussion, led by Bo Anulf, Chairman of Wingquist Laboratory's Board of Directors. The panel included:
- Kristina Wärmefjord, theme leader Smart Assembly
- Henrik Runnemalm, Director Research and Technology, GKN Aerospace Engine Systems
- Casper Wickman, theme leader Perceived Quality/ Technical Volvo Car Corporation Group
- Anders Carlsson, Senior Manager Volvo Car Group.
Platform-based products and their production systems must be developed in a very short time. This requires parallelism and interaction between all participants involved (also in other companies), based on object-oriented product models. It's important to have systems and methods to be able to reuse components as well as products and the technologies underlying them.
Configuration and variant form must also include the production systems. For each product variant, the implications and information base for production must be directly accessible.
The general, flexible production plants which need to be developed must be programmable, simulated and reliable optimized and with high efficiency. Simulation of manufacturing and assembly must include the people who are involved, and their different abilities.
During simulation - need to be able to predict not only tolerance but also other characteristics of the products, including the expected reaction of future buyers. The need to take greater account of the variety, was also stressed during the discussions.
Today, much of the development is deterministic, i.e., without regard to the existence of variation in both process and product parameters, which in turn affects the final product's features and functions, not just geometrically.
Check out our tweets
from the annual seminar. They will give you a good insight of the day (in Swedish).