Business Innovation - and Business Development Projects

CBI offers companies an opportunity to create new businesses based on their inherent core competences. The concept is labelled Business Innovation Project (BIP) and is a novel way of uniting advanced university research, a creative working environment and an extended master’s thesis supervised by experienced tutors and senior professors. The project is run in close collaboration with the participating company.

Identify new oppotunities

The overall aim of the BIP is to identify new opportunities, design a business concept and develop a plan for how the company can realize the implementation. We have developed this concept further and apply the model also for more regular Business Model Development Projects, using the business model canvas and also other methods developed by CBI such as the systematic approach to business model development.

Researcher and master students in collaboration

The project leader is always an experienced researcher from CBI. The project members are master students from Chalmers University of Technology, most often selected by CBI through a rigorous process based on superior academic qualifications as well as interviews. A lot of effort is put into identifying students with an innovative and entrepreneurial mindset. Typically, the students have an educational background in both technology and business, together with a track-record of entrepreneurial activities. The senior professor at CBI also reviews the project and performs quality assurance.


Completed projects


The purpose of the project was to investigate strategic market problems and opportunities within the mobile gaming industry for MindArk. CBIs methodology for innovative business development was here put into effective use within a larger market and strategic scenario in order to identify and develop knowledge about critical components of MindArks business model for mobile gaming.

Knowit E-commerce
The overall purpose was to identify target segments within the B2B market with an extensive analysis of each segment’s needs. CBIs methodology was used in order to identify and develop knowledge about Knowit E-commerce’s business model and in particular the target customer segments, the value proposition and the sales model.

SKF Business Consulting
The aim of this project was to compare SKF BC’s VBS offer to academia’s recommendations on the strategy and competitors’ use of it respectively. This in turn assisted decision makers in SKF BC in how to leverage internal strengths and minimize weaknesses related to their VBS offer in order to seize opportunities and overcome threats on the market.

Creo Dynamics
Creo is a company in the acoustics and aerodynamics field that uses its experience and knowledge to develop new technologies. The purpose of this project was to construct and motivate a robust and accurate model for technology valuation, which Creo would found useful in its field of operation. This model should furthermore be grounded in both practical experience and relevant theory.

SCA Tena Solutions
The aim of this project was to develop and propose a model for a comprehensive knowledge management system for Tena Solutions. This system may be implemented by SCA to improve the efficiency of their current operations by creating economies of scale in terms of knowledge reuse.

Volvo Car Corporation
The car industry is facing challenges and the players in the industry are examining other ways appropriating value from customers. The objective with this project was to contribute to VCCs understanding of the car-sharing industry by developing knowledge about how car sharing could be used as a means for entering the emerging new mobility market.



The goal of the project at Axtech AB was to create and evaluate new business models in two customer segments. The results will be used in the formation of Axtech AB’s growth strategy, product strategy and pricing model.

Volvo Technology AB
The BIP project at Volvo Technology aimed to explore business opportunities related to a patented technology developed at the company. The conducted work resulted in a set of business ideas, that in turn were further developed into tentative business models. One of these was transformed into a business plan.


The project investigated what value MicVac’s system solution creates for the customer through of a comparison between MicVac’s system solution and competing technologies. The results on the competitiveness of the micvac-method will be used to further positioning the offering and structure the firm’s sales strategy.



The project aimed at developing the business model for Qbtech, a company specialized in a diagnosis support tool for ADHD and Parkinson’s disease.

Göteborg Energi
The project was a continuation of the previous project, with a narrowed focus to explore and detail a specific sub set of potential business opportunities.



Geveko – Exploring Industry Stages and Innovative Capabilities in an Incumbent Firm
The purpose was to determine the stage of the road marking and intelligent transport systems industries, and investigate the possibility to conduct new businesses in the industries. The master thesis that was the 2nd deliverable from this project was published (VDM (Verlag Dr. Müller; in December 2008.

Göteborg Energi – New Businesses based on a New Technology
The purpose was to evaluate the potential of new businesses from an installed wireless network.

Icomera – New Businesses based on Information and Communication Technologies
The purpose was to identify what possible ICT solutions Icomera could provide to the railway industry and their potential value.

Published: Thu 06 Dec 2012. Modified: Mon 17 Jun 2013